In a strategic leadership shift, 11x AI Inc. founder Hasan Sukkar will hand over day‑to‑day duties as CEO to Prabhav Jain, the company’s CTO, while Sukkar transitions into a non‑executive chairman role to focus on long‑term vision and market expansion. This move comes as 11x evolves from a single‑product startup into a broad platform powering hundreds of go‑to‑market teams.
Hasan Sukkar announced on LinkedIn that he is stepping aside as CEO, citing his passion for early‑stage building rather than scaling enterprises TechCrunch. Prabhav Jain, a former Brex executive and 11x’s CTO, will assume the CEO role immediately, taking charge of operational execution and rapid growth efforts TechCrunch. Sukkar will remain closely involved as non‑executive chairman, advising on strategy, product vision, key industry relationships, and new market entry TechCrunch.
Sukkar explained that guiding 11x from startup to “enterprise‑grade scale‑up” requires different leadership skills than those needed to launch and iterate a new product LinkedIn. He said, “I love building from the ground up … but sometimes, loving your company means knowing when to pass the CEO baton for the next leg of the race” TechCrunch. The company’s spokesperson added that Jain’s operational expertise and startup experience uniquely position him to lead 11x’s expansion into new verticals and regions TechCrunch.
Earlier this year, TechCrunch revealed that 11x had displayed logos of companies that were not active customers—one even threatened legal action—raising questions about the startup’s retention and sales practices TechCrunch. Former employees described a high‑pressure work environment, and sources noted struggles with actual customer traction and churn TechCrunch.
Despite these hiccups, 11x has secured over $70 million in funding, including a $24 million Series A led by Benchmark’s Sarah Tavel and a $50 million Series B led by Andreessen Horowitz TechCrunch. Both firms have publicly reaffirmed their support: a16z partner Joe Schmidt tweeted that he and the firm “love Hasan and the entire team at 11x” and called the product “world class” X (formerly Twitter), while Benchmark’s Tavel praised the team’s progress on X TechCrunch.
Bloomberg reported that Sukkar’s move follows critical press coverage and represents a bid to steady investor confidence amid rapid growth Bloomberg. Yahoo Finance echoed that sentiment, noting the change as part of 11x’s effort to enter its next expansion phase with the right leadership mix Yahoo Finance. Threads.com also summarized Bloomberg’s report, highlighting the timing alongside product and market milestones Threads.
Under Jain’s leadership, 11x aims to deepen its platform capabilities—extending beyond its initial AI‑powered sales agents to support a wider array of revenue and GTM workflows TechCrunch. Sukkar’s continued role as non‑executive chairman will ensure that the startup’s founding vision and innovative spirit remain central as the company scales globally LinkedIn.
Source: (Techcrunch)
