Netflix has introduced a new AI-powered search feature that leverages OpenAI’s ChatGPT to enhance content discovery on its platform. This feature enables iOS users to search for movies and TV shows using natural language queries, such as “I want something funny and upbeat” or “I want something scary, but not too scary, and maybe a little bit funny.” The goal is to provide a more conversational and personalized search experience. (The Verge)
The feature is currently available as an opt-in beta for iOS users in Australia and New Zealand, with plans to expand to other regions in the near future. Netflix has not yet announced a timeline for availability on other platforms.
This move positions Netflix alongside other streaming services, like Amazon’s Fire TV and Tubi, which have also integrated AI-driven search functionalities. However, Netflix’s implementation aims to offer a more nuanced and user-friendly approach to content discovery.
In addition to the AI search feature, Netflix is revamping its TV app interface, introducing a redesigned homepage, improved content recommendations, and repositioned navigation options for better accessibility. These updates are part of Netflix’s broader strategy to enhance user experience and maintain its competitive edge in the streaming market.
As the streaming industry continues to evolve, Netflix’s integration of generative AI into its search functionality represents a significant step towards more intuitive and personalized content discovery. Subscribers can look forward to a more engaging and tailored viewing experience in the coming months.
Source: (Techcrunch)
